Privacy Policy

Shackelford's Mixed Martial Arts Center Inc. ("Shackelford's MMA," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you:

• Visit our websites;
• Request information about our services;
• Submit a Facebook Lead Form or other online inquiry;
• Schedule a class or appointment;
• Purchase memberships, subscriptions, products, or services;
• Participate in our martial arts programs;
• Access our member portal or mobile applications;
• Interact with us through email, telephone, text message (SMS), social media, or other communication channels.

This Privacy Policy applies to information collected through, including but not limited to:

• www.shackelfordsmixedmartialarts.com
• memphisjiu-jitsu.com
• Facebook Lead Forms
• Landing pages owned or operated by Shackelford's Mixed Martial Arts Center Inc.
• Future websites, mobile applications, online learning platforms, and digital services operated by Shackelford's Mixed Martial Arts Center Inc.

By accessing our websites or using our services, you acknowledge that you have read this Privacy Policy.

Shackelford's Mixed Martial Arts Center Inc.

8804 Caroma Street, Suite 155

Olive Branch, Mississippi 38654

Privacy Contact Email: Shackelfordsmma@yahoo.com

Business Telephone: (901) 582-5558

This Privacy Policy applies to personal information collected from:

• Prospective students
• Current members
• Former members
• Parents and legal guardians
• Website visitors
• Online subscribers
• Individuals purchasing products or services
• Individuals communicating with our business

This Privacy Policy does not apply to third-party websites, services, or applications that we do not own or control, even if those services are linked from our websites.

Depending upon how you interact with us, we may collect the following categories of information.

Personal Identification Information

We may collect:

• Full name
• Telephone number
• Email address
• Mailing address
• Age
• Date of birth where necessary
• Parent or legal guardian information
• Child's name
• Child's age
• Emergency contact information

Membership Information

If you become a member, we may collect information relating to:

• Membership type
• Attendance records
• Class reservations
• Rank progression
• Belt promotions
• Testing records
• Purchase history
• Account preferences

Health and Safety Information

Because martial arts involves physical activity, we may request limited health information that helps us provide a safer training environment. Examples include:

• Existing injuries
• Physical limitations
• Medical conditions that may affect participation
• Emergency medical information
• Other information voluntarily provided on waivers or enrollment forms that may affect training or emergency response

We request only the information reasonably necessary to operate our programs safely.

Providing health-related information is generally voluntary; however, certain information may be required before participation in classes or events where it is reasonably necessary for participant safety.

Payment Information

When you purchase memberships, subscriptions, merchandise, gift cards, seminars, events, or other products or services, payment information is processed through our third-party payment processors. Payment methods may include:

• Credit cards
• Debit cards
• ACH payments
• Cash
• Checks
• Other approved payment methods

We do not intentionally store complete payment card numbers on our own systems. Payment information entered online is processed through secure third-party payment providers.

Website Information

When you visit our websites, we may automatically collect information such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referring website
• Time spent on pages
• Date and time of visits
• Click activity
• General geographic region derived from your IP address
• Cookie identifiers
• Advertising identifiers
• Analytics information

Communications

If you contact us, we may collect information contained in:

• Emails
• Text messages
• Contact forms
• Appointment requests
• Facebook Lead Forms
• Social media messages
• Phone conversations
• Voicemails

Telephone calls may be recorded where permitted by applicable law for quality assurance, training, customer service, dispute resolution, and operational purposes.

Member Portal and Mobile Application Information

Members may access services through our membership management platform, currently provided through Spark Membership, including associated mobile applications. Information collected through these services may include:

• Login credentials
• Class reservations
• Membership status
• Billing information
• Attendance history
• Account preferences
• Communications with our staff

The collection, processing, and storage of information within these services may also be governed by the applicable policies of the platform provider.

Photos and Video

During classes, seminars, competitions, demonstrations, and other activities, we may capture photographs and video recordings. These materials may include:

• Students
• Parents
• Visitors
• Coaches
• Staff members

Such media may be used for:

• Marketing
• Education
• Social media
• Website content
• Future promotional materials
• Business-owned digital platforms

Media is used only for Shackelford's Mixed Martial Arts Center Inc.'s own promotional, educational, and business purposes and is not sold to unrelated third parties for their independent marketing.

Security Camera Recordings

For the safety and security of our members, visitors, employees, instructors, and property, our facility utilizes video surveillance systems. These recordings may be used for:

• Security
• Safety investigations
• Loss prevention
• Incident review
• Law enforcement requests where legally required
• Protection of our legal rights

Security recordings are retained for a period determined by our operational needs unless a longer retention period is required for legal or investigative purposes.

Our services include programs for children.

We do not knowingly permit children under the age of 18 to independently submit requests for free classes or enroll in memberships through our websites or online services.

Individuals must be at least eighteen (18) years of age to submit an inquiry on their own behalf.

If the prospective student is under eighteen (18) years of age, the inquiry must be submitted by the student's parent or legal guardian.

A parent or legal guardian must authorize and complete membership agreements, online subscriptions, waivers, and other required enrollment documents for minors.

If we learn that personal information has been submitted directly by a child without the required parental authorization, we reserve the right to delete that information and take appropriate steps to protect the child's privacy.

Parents and legal guardians may contact us at any time to request access to or deletion of information relating to their minor child, subject to applicable legal obligations.

We use personal information for legitimate business purposes, including providing martial arts instruction, communicating with members and prospective students, improving our services, operating our business, and complying with legal obligations.

Depending on your relationship with us, we may use your information to:

Provide Our Services

We may use your information to:

• Schedule free introductory classes
• Enroll students in programs
• Process memberships
• Manage subscriptions
• Schedule appointments
• Reserve classes
• Maintain attendance records
• Track promotions and rank advancement
• Process online purchases
• Deliver digital products and online training
• Provide customer support

Process Payments

We use information to:

• Process membership dues
• Process subscription payments
• Complete online purchases
• Verify payment transactions
• Prevent payment fraud
• Maintain accounting records

Communicate With You

We may contact you regarding:

• Appointment confirmations
• Appointment reminders
• Membership information
• Schedule changes
• Billing notices
• Account updates
• Customer service matters
• Safety notifications
• Event announcements
• Promotions
• Educational content
• Special offers

Communications may occur through:

• Telephone
• SMS/text message
• Email
• Facebook Messenger
• Mobile applications
• Member portal notifications
• Other electronic communication methods that you authorize or that are permitted by law.

Marketing

With your consent where required by applicable law, we may send marketing communications concerning:

• Free class offers
• Membership opportunities
• Events
• Seminars
• Camps
• Competitions
• Promotions
• New programs
• Digital products
• Online courses
• Special discounts

Receiving marketing communications is voluntary.

You may opt out of promotional emails by using the unsubscribe link contained within those communications.

You may opt out of marketing text messages by replying STOP to any SMS message where applicable.

Transactional and service-related communications may still be sent when necessary to administer your membership or provide requested services.

Improve Our Business

Information may also be used to:

• Improve our programs
• Improve customer service
• Improve website functionality
• Evaluate advertising effectiveness
• Analyze business performance
• Develop new services
• Enhance member experiences
• Conduct internal reporting
• Train employees
• Improve operational efficiency

Safety

Information may be used to:

• Protect students
• Respond to emergencies
• Maintain a safe training environment
• Evaluate health information voluntarily provided on waivers
• Investigate incidents
• Enforce gym rules
• Protect our facilities

Legal Compliance

We may use information to:

• Comply with applicable laws
• Respond to lawful requests
• Resolve disputes
• Enforce agreements
• Defend legal claims
• Protect our legal rights
• Prevent fraud
• Investigate suspected misconduct

Our websites use cookies and similar technologies to improve user experience, understand website usage, measure advertising performance, and provide relevant content.

These technologies may include:

• Browser cookies
• Pixels
• Tags
• Web beacons
• Analytics technologies
• Advertising identifiers

These technologies may collect information such as:

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on pages
• Website navigation
• Referring websites
• Advertising interactions

Cookies help us:

• Remember user preferences
• Improve website functionality
• Analyze website traffic
• Measure advertising effectiveness
• Personalize user experiences

You may disable cookies through your browser settings; however, doing so may affect certain website functionality.

We use analytics and advertising services to better understand website visitors and improve our marketing efforts. These services may include:

• Google Analytics
• Google Ads
• Meta Pixel
• Future analytics or advertising platforms that we may adopt

These services may collect information regarding:

• Website visits
• User behavior
• Advertising interactions
• Device information
• Browser information
• General geographic information
• Website performance

These providers may use cookies or similar technologies according to their own privacy policies.

To improve efficiency and customer service, we may utilize automated technologies and artificial intelligence ("AI") tools. These technologies may assist with:

• Responding to inquiries
• Scheduling appointments
• Answering frequently asked questions
• Sending reminders
• Providing customer support
• Organizing communications
• Internal workflow automation
• Business operations

These systems operate under our direction and are intended to enhance—not replace—human customer service.

Although automated technologies may assist with communications, important business decisions affecting memberships or services may continue to involve human review where appropriate.

We may receive information from third-party sources, including:

• Facebook Lead Forms
• Advertising platforms
• Referral partners
• Payment processors
• Membership management providers
• Marketing platforms
• Social media platforms
• Analytics providers

The information received may include contact information, advertising interaction data, lead information, or other information that you have authorized those third parties to share.

We use carefully selected third-party companies to help operate our business.

These providers may process personal information only as necessary to perform services on our behalf.

Examples include providers that assist with:

Payment Processing

Including payment processors such as Stripe.

Membership Management

Including platforms such as Spark Membership.

Customer Relationship Management

Including GoHighLevel and related communication platforms.

Marketing Automation

Including services such as Zapier and similar workflow automation providers.

Advertising

Including Meta, Facebook, Google Ads, and similar advertising services.

Website Analytics

Including Google Analytics and similar providers.

Communications

Providers assisting with:

• Email
• SMS messaging
• Appointment reminders
• Customer notifications
• Phone communications
• Automated messaging

Technology Services

Providers assisting with:

• Website hosting
• Cloud storage
• Data backup
• Software maintenance
• Security monitoring
• Business operations

These providers are contractually or otherwise expected to protect personal information and use it only for the services they perform for us.

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

We may disclose personal information only in circumstances such as:

• Providing requested services
• Processing payments
• Managing memberships
• Operating our websites
• Sending communications
• Performing analytics
• Operating advertising campaigns
• Complying with legal obligations
• Protecting our legal rights
• Responding to lawful governmental requests
• Preventing fraud
• Protecting the safety of our members, staff, or property

We may also disclose information with your consent or at your direction.

With appropriate permission or as otherwise permitted by applicable law, we may publish:

• Customer reviews
• Testimonials
• Success stories
• Competition achievements
• Training experiences
• Photographs
• Videos

These materials may appear on:

• Our websites
• Landing pages
• Social media platforms
• Marketing materials
• Email campaigns
• Printed publications
• Other business-owned promotional channels

If you request removal of a testimonial or similar content, we will evaluate your request in accordance with applicable law and our legitimate business interests.

If Shackelford's Mixed Martial Arts Center Inc. is involved in a merger, acquisition, financing transaction, corporate restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction.

Any successor organization will be expected to honor this Privacy Policy or provide notice of any material changes as required by applicable law.

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our services, maintaining business records, complying with legal obligations, resolving disputes, enforcing our agreements, and protecting our legal rights.

Retention periods vary depending on the type of information involved and applicable legal requirements. In determining how long to retain information, we consider:

• The nature of the information;
• The purpose for which it was collected;
• Whether we have an ongoing business relationship with you;
• Applicable legal, tax, accounting, insurance, or regulatory requirements;
• Operational and security needs.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy, anonymize, or otherwise dispose of it in accordance with applicable law and our internal business practices.

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These safeguards may include:

• Password-protected systems;
• Secure payment processing through trusted third-party providers;
• Access controls limiting information to authorized personnel;
• Secure cloud-based platforms;
• Software updates and security monitoring;
• Employee training regarding the handling of personal information;
• Physical security measures at our business locations.

Although we strive to use commercially reasonable security practices, no method of transmitting information over the Internet or storing electronic data can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

Depending on where you reside, you may have certain rights regarding your personal information under applicable law.

These rights may include the ability to:

• Request access to personal information we maintain about you;
• Request correction of inaccurate personal information;
• Request deletion of certain personal information;
• Request a copy of your personal information in a portable format where applicable;
• Withdraw consent where processing is based on consent;
• Opt out of certain marketing communications;
• Exercise additional rights provided by applicable state privacy laws.

The availability of these rights depends on your state of residence and applicable legal requirements.

To request access to, correction of, or deletion of your personal information, please contact us by email at:

Shackelfordsmma@yahoo.com

For security purposes, we may request information reasonably necessary to verify your identity before responding to your request.

We reserve the right to deny requests that are fraudulent, repetitive, unreasonable, prohibited by law, or where we are legally permitted or required to retain certain information.

Residents of certain states, including California and other states with applicable privacy laws, may have additional rights concerning their personal information.

Subject to applicable law, those rights may include:

• The right to know what categories of personal information we collect;
• The right to know the sources from which information is collected;
• The right to know the business purposes for collecting personal information;
• The right to know the categories of third parties with whom information is shared;
• The right to request deletion of certain personal information;
• The right to request correction of inaccurate information;
• The right to receive a copy of certain personal information;
• The right not to receive discriminatory treatment for exercising applicable privacy rights.

Where required by law, we will respond to verified privacy requests within the applicable timeframes.

Nothing in this Privacy Policy is intended to limit any rights provided by applicable law.

You may choose to stop receiving promotional communications from us at any time.

You may:

• Reply STOP to marketing text messages where applicable;
• Use the unsubscribe link included in marketing emails;
• Contact us directly to request removal from future promotional communications.

Please note that even if you opt out of marketing communications, we may continue sending transactional or service-related messages necessary to provide our services or administer your membership.

Our websites, advertisements, social media pages, or communications may contain links to third-party websites or services.

We do not control those third-party websites and are not responsible for their privacy practices, security, or content.

We encourage you to review the privacy policies of any third-party websites that you visit.

We maintain business profiles on various social media platforms, including Facebook, Instagram, YouTube, and Google Business Profile.

If you interact with us through those platforms, your interactions may also be subject to the privacy policies and terms of the applicable platform.

Information you publicly post on social media may be visible to others and may be shared or used according to the settings and policies of those platforms.

Our services are intended primarily for individuals located within the United States.

We do not intentionally market our services to individuals outside the United States.

If you choose to access our websites from another country, you acknowledge that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

We may disclose personal information when we reasonably believe such disclosure is necessary to:

• Comply with applicable law;
• Respond to lawful requests from governmental authorities;
• Comply with court orders, subpoenas, or other legal processes;
• Protect the safety of our members, staff, visitors, or the public;
• Investigate fraud or suspected illegal activity;
• Enforce our agreements;
• Protect our legal rights, property, or business operations.

We reserve the right to update or modify this Privacy Policy at any time.

When material changes are made, we will update the "Last Updated" date at the beginning of this Privacy Policy and, where required by law, provide additional notice through our websites or other appropriate communication methods.

Your continued use of our websites or services after any revised Privacy Policy becomes effective constitutes your acceptance of those revisions.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Shackelford's Mixed Martial Arts Center Inc.

8804 Caroma Street, Suite 155

Olive Branch, Mississippi 38654

Privacy Email: Shackelfordsmma@yahoo.com

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the State of Mississippi, without regard to its conflict of law principles.

Any dispute relating to this Privacy Policy shall be subject to applicable law and the jurisdiction of the appropriate courts located within the State of Mississippi, unless otherwise required by law.

This Privacy Policy constitutes the complete Privacy Policy of Shackelford's Mixed Martial Arts Center Inc. concerning the collection, use, disclosure, and protection of personal information through our websites, online services, digital platforms, mobile applications, and business operations.

If any provision of this Privacy Policy is determined to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.